
Peter Hickey
Chief Executive Officer
MAUS Business Systems
On behalf of MAUS we are proud to publish this great resource. We hope this helps you to grow your practice. Please feel free to visit our website or contact us if you need help.
LEGAL ADVICE : J R Peterson lawyers
EQUITY ARRANGEMENTS: Exit Fund Pty Ltd
Why Get Started?
Starting a coaching business or adding an advisory arm to your existing practice makes a lot of sense.
1. If you look at your key drivers and configure your practice correctly then you can make hundreds of thousands of dollars out of a very rewarding profession.
2. There is little inventory and investment cost.
3. The market is huge.
4. Even in a recession your clients need your services.
5. If you automate your business then the practice can be leveraged so that it can be built as a multiple person practice.
If you have specialist skills then consulting or coaching in the following areas can be highly profitable:
1. OHS (Occupational Health & Safety)
2..Human Resources (more around meeting legislative requirements and avoiding unfair dismissal rather than general HR.)
3. Business Valuation
4. Business Planning
Passion – You know what you want and fervently go after it.
Confidence – You inspire and compel action.
Leadership – You possess the ability to guide your clients to success.

Winning new clients can be one of the most frustrating, time consuming and expensive elements of your business…and it is one that is often done very poorly.
Without leads and an effective sales conversion system…it doesn’t matter how good your internal systems, your personnel and your product is…your business will simply fail.
This EBook will give you pointers on how to win new leads.

1. Because they are not able to generate leads, win new work or convert their existing clients to business advisory services
2. They do not understand how to systemise, leverage and bill their clients at a profitable level! Successful coaches manage their clients over the long term and automate their practice.