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Become a Business Consultant, Business Coach or
an Exit Strategy Business Coach...start a coaching business! |
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I have an already Established Practice |
I want to become a Business Coach |
How do I win new clients without cold calling? |
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I need to systemise what I do and make better use of my time by leveraging off technology. |
I don’t want to reinvent the wheel. I know I've got the skills, I just need some help to get started. |
 Winning new business is getting harder and harder! The question you might ask...is it possible to win new clients without cold calling?
Yes, absolutely. This is what we concentrate on when a new coach joins our network. There are two areas, one is your positioning and the second is your technique.
Winning new clients can be one of the most frustrating, time consuming and expensive elements of your business…..…and it is one that is often done very poorly.
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Business Coaching is a fairly new profession that has started to entrench itself in the business sector. Its origins of course come from the sporting arena where coaches have for centuries helped athletes achieve their goals.
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 As an existing coach or consultant you have the experience and skills required to make this a huge success.
MAUS can offer you a way to leverage your time using technology, show you how to package your services and charge off the value you provide.
MAUS will also work with you on building a program so that you can build more leads and win new clients.
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 Do you want to establish a coaching business but you are not sure where to start? How do you win new clients? The MAUS Accredited Partner Program can give you the tools and the systems to fast track your business success.
We have been players in this game for over 18 years and know what works, let us show you how to build your own coaching business and rewarding career as a coach/consultant.
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I am an Accountant.... how do I coach clients? |
I am a Business Broker... how do I coach clients? |
Coaching, consulting and profitability? |
Why is Exit Strategy Important ? |
How can I add business coaching to my existing practice & value add to my existing clients. |
How can I smooth out my revenue stream and turn unprofitable leads into great clients? |
Some people see themselves as a consultant, others as a coach. There are definitions that separate the two.
Consultants generally deal with identifying problems and then proposing solutions that they actually implement. A coach helps the client find the solutions to the problem themselves by adopting a methodology of questions and in depth exploration that leads to the solution.
In our videos we are concerned more with you making a profit and you helping your clients to make a profit. Clients do not hire a coach, a consultant or a mentor. They hire someone to help them improve their business.
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Consider this: seventeen per cent of small business owners are planning to leave their business in the next two years and 40 per cent are aiming to leave in five years. Whether you live in Australia, USA, Canada, USA, NZ, the UK or South Africa the research is the same. There are a massive amount of Business Owners that will be looking to retire over the coming years.
Thirty per cent of small business owners in Australia are now over 50 years of age and this rate is increasing each year. In Canada it is estimated that within the next 15 years, more than half of the country’s current small business owners are expected to retire. In the US in 2001, 77 million Americans were 50 and older.
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This package is perfect for accountants who want to add a new profit arm to their business.
If you enjoy helping businesses succeed and you’re willing to step out of your comfort zone then MAUS can show you how to offer your existing clients more value by providing strategic management, guidance and advice.
We will show you how to
sell your clients a monthly coaching program.
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 Do you have potential clients approaching you asking to sell their business but on closer inspection there’s “nothing to sell”?
By working with this client’s business over a period of 6-36 months and coaching them through systems and processes to enhance the attractiveness to a potential buyer, you can help to maximise the sale price – this means you have not only won a profitable coaching client but a great future sale commission as well.
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 MAUS provides a fully supported, international coaching/consultancy business opportunity that gives new and experienced business coaches, consultants, accountants and advisors all the systems, support, tools, technology and training they need to fast track to a successful Exit Strategy focused business coaching/consultancy business. This program will teach you all you need to know to generate leads, win clients and conduct successful, recurring revenue coaching assignments.
Initially, you will receive over 20 pieces of technology and will attend an intensive 4 day training program where you learn the “success model”.
Read more about the MAUS Accredited Partner Coaching Program...
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Passion – you know what you want and fervently go after it.
Confidence – that inspires and compels action.
Leadership – and the ability to guide your clients to success.
Independence – are a self starter and ready to control
your own destiny.
Dedication – you are committed to continual improvement
of yourself and your clients. |
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 Membership fees cover all your training, tools, and resources to help you
fast track your business. Annual fees provide you with the continuation
of your membership as an Accredited Partner including ongoing software
licensing and upgrades, professional development through optional
meetings including the annual Accredited Partner Conference, plus
continued email and phone support.
Reasonable Membership and Annual Renewal Fees...
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 Consultants generally deal with identifying problems and then proposing solutions that they actually implement. A coach helps the client find the solutions to the problem themselves by adopting a methodology of questions and in depth exploration that leads to the solution.
In our videos we are concerned more with you making a profit and you helping your clients to make a profit.
Read
more how Busines Coaching is Profitable...
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 Consider this: Over 50% of small business owners are over the age of 50. Seventeen per cent of small business owners are planning to leave their business in the next two years and 40 per cent are aiming to leave in five years. Whether you live in Australia, USA, Canada, USA, NZ, the UK or South Africa the research is the same.
There are a massive amount of Business Owners that will be looking to retire over the coming years. MAUS is a professional international network that offers business coaching advice as well as exit strategy guidance.
Read
more why use Exit Strategy in your practice...
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 “I have been using MAUS products with my clients for a number of years now and I have always found the products to be practical, easy to use and cost effective for my clients.
The product range provides business with the essential tools to improve and monitor performance across the whole business.”
Leonard Robertson CPA
"The training, the mentoring, the systems and the technology are first class. The only thing that can hold you back now is yourself!"
Gerhard DuPlooy
Read more testimonials...
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We recently received a lead from a well known travel company and introduced them to one of our network member’s, Mathew Ward. Here is a testimonial from Mathew thanking MAUS for the opportunity:
“Thanks for the travel company lead that you sent me. I did as you advised and ran the Business Planning software as part of the training course. They loved it! They have just signed me up for a whole series of workshops around the country at $1100 per day.
The complete deal is worth over $20,000 with possible software licensing deals to come. The business Planning software is absolutely incredible; it’s an invaluable tool to make it possible for people to become far more strategic by enabling them to work on their business rather than in it. As a result of this, from a coaching, training and facilitation point of view it has allowed me and my clients to gain absolute clarity on where to focus in their business to gain the most amount of money/profit with the least amount of effort in the shortest possible time frame.
Peter Hickey’s support, guidance and expertise through MAUS has been invaluable and has exceeded all my expectations. Just one client has well and truly paid for the MAUS membership fee and I’m sure will lead me into a multiple six figure income.This deal has put me on the map and given me confidence; I’ve gained success at lightning speed.”
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Many business consultants and business coaches will fail because they do not know how to win new clients. Winning clients for any consultancy or coaching business can be one of the most frustrating, time consuming and expensive elements of your business…..…and it is one that is often done very poorly.
Without leads and an effective sales conversion system..…it doesn’t matter how good your internal systems, your personnel and your product is…….your business will simply fail.
A lead generation system for coaches?
To develop a lead generation system, try not to sell in the first instance. But rather to supply helpful information that informs your prospects on how to potentially solve their problems.
This idea of adding value to your prospects is called education based or relationship marketing. The effect is achieved by providing prospects with valuable ideas and helpful information on topics that are most important to them.
The goals are to build trust and establish a dialog that is not just centred around a sales pitch.
How to implement this system that will help business coaches and business consultants win new clients
Step 1: Define your prospects and specialty area
1. Define the target market
2. Define the biggest problems that your client is having
The first step should that you should implement is to decide who your prospects are. This comes back to your original marketing plan and financial modeling. Those with established businesses will have a good understanding of who their prospects are, those that are starting a business should think long and hard at the outset of who they are trying to attract.
Try not to attract people that you can’t convert to a profitable assignment. Think about your end goal, your billing rates and the number of clients you need.
Then you need to get inside the mind of your prospect. Work out every step of their day to day routine keeping in mind the product or service that you offer that might be “the solution”.
Step 2: Develop your lead generation material and communication plan
The basis of the communication plan is to continue to refine the prospect down into “problem areas” and to match these “problem areas” with products or services your practice offers. You need to establish good “teaser” information. For example, “7 things to know before buying a car”,“10 things not to do when building a house.”
Make the material catchy and relevant. For example business coaches and consultants consider material such as..
1. 7 ways to fire an employee
2. 22 sample incentive schemes for staff
3. 33 ways to improve your business
In the presentation of your information, position yourself as an expert. You do this by including references to your stature and standing, past client or years experience in the field you have chosen to supply information.
Step 3: Distribute Material
The goal of this type of marketing is to produce information which you offer in magazines, seminars and PR programs. You offer this information and in return you receive the contact details of your prospects.
In years past and when I established my consultancy in 1990 we were constrained by seminars, mainstream advertising and expensive mail shots. These days our education material can be broadcast at a very low cost via the internet and through webinars. (Web seminars). We can use email or fax. Of course traditional channels such as coupon advertising, leaving material with your channel is all very effective provided it can be cost justified.
Step 4: Follow up and convert
But the education can’t just be a one off…….you must set up a communication plan that keeps you in front of your prospect. This over a period of time convinces your customers that you are the type of firm that they would want to deal with. Trust and credibility are the key words, the more you don’t sell “openly” the more your potential prospects start to trust and want to establish a relationship with your firm. |
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